News & Insights

Insights

Product & pricing architecture

A case study on optimising product (packaging) and pricing architecture via choice modelling (conjoint analysis), as well as MaxDiff for claims optimisation.

Insights

Sorbent Masterbrand Rebrand

How do you communicate the benefit of a ‘tightly rolled’ toilet paper in a way that consumers understand, against a backdrop of an entirely new pack design? Read on to find out.

InsightsNews

2023 Research Society Conference Reflections

As the 2023 Human Insights Conference draws to a close, we thought it worth penning some reflections on the conference – from AI to TikTok and Gen Z, bringing back awe, and the importance of authentic human connection.

Insights

ABCs of Insights

Over the course of a few months, we published a range of ABCs to help businesses think about generating more impactful insights.

Here they are, condensed for your reading pleasure.

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