Our services

Brand Health

Brand Health

Your brand is your greatest asset. Here’s some of what we can do:

  • Measure brand health and equity, in isolation and versus competitors
  • Understand your brand’s position and personality
  • Quantify Net Promoter Score (NPS), Satisfaction, Defection, Effort, etc.
  • Measure your Distinctive Brand Assets

Communications

Communications

We love communications research, and have expertise at all stages of communications work.

  • Messaging hierarchy, informing how to maximise your market reach
  • Testing early-stage creative to guide development
  • Evaluating performance of your brand (or competitor) advertising in market

Tracking & Communities

Tracking & Communities

Tracking studies and communities provide a great way to keep a finger on the pulse of the market:

  • Understand how the market and brands are shifting, through always-on measurement or less frequent reads
  • Create a bespoke community or leverage your existing customer database to understand them better
  • Measure, diagnose and identify opportunities to improve brand performance

Segmentation

Segmentation

Segmentation is a vital component of any marketing strategy, and can be used to guide development of communications, products, positioning, etc.

  • Analytically-driven or a-priori segmentation
  • Demographic, psychographics, attitudes, behaviors, occasions, needs, or a combination thereof!
  • We’ve dealt with small-scale segmentations, through to multi-category

...and everything else!

...and everything else!

We have expertise in a range of other areas, including

  • ResTech & neuroscience: facial coding, eye-tracking, text analysis, emotion detection, GSR, implicit association, etc.
  • Category U&As, foundational research
  • Concept screening and concept evaluation
  • Pack testing
  • Pricing and product architecture through choice-modelling
  • Jobs-To-Be-Done (JTBD)
  • UX research

CREDENTIALS

Some of our industry
experience

Aged Care (In-home, On-site, RV)

Apparel / Clothing Manufacture

Automotive (Passenger, Trucks)

Beverages (NARTD and Alcohol)

Consumer Goods / FMCG (Food, Beauty, etc.)

Digital (Employment Sites, Automotive Classifieds, Real Estate)

Education Providers

Energy/Utilities (Electricity, Gas, Renewables, Wholesale and Retail)

Entertainment (Streaming Services/VOD, Theme Parks)

Industry Representative Bodies

Insurance (Health Insurance, Vehicle, etc.)

Financial Services (Lending, BNPL, Credit Cards)

Mental Health Services & Support

B2B including Professional Services (Broking, Life Insurance)

Public Transport (Rideshare, mass)

Retail (Department Store, Convenience, Hardware, B2B/trades)

Social & Government (Including Emergency Services)

Technology (Smartphones, Wearables, Audio, TV, etc.)

Telecommunications & Connectivity

Travel and Tourism (Domestic and International)

QSR and Fast-Food

TESTIMONIALS

What people say about our vibe

With a considered understanding of what we were looking to achieve, Joel mapped out a research plan that connected with a broad audience and delivered results that were easy to break down and communicate to the wider business.

Chloe Jeffers

Senior Advisor, Corporate Communications and Brand, Victoria State Emergency Service

Working with Vibrant has been a true pleasure. Joel's experience and ability to streamline the process from strategy to execution is exceptional. Communication and customer skills are some of the best out there.

Hannah Macdougall

Manager Programs and Services, Love Me Love You Foundation

Having worked with Joel across numerous FMCG related positioning and design research projects, we've always found his insight, strategy and approach to be outstanding. Reliable, results driven and insightful - he's always a fantastic partner in creating tangible outcomes that push the work forward.

Steve Wren

Group Account Director, The Edison Agency

The <session> itself with our Board was really positive.  People appreciated we had a data set around our assumptions (and not mere opinion!) and that we were taking our thinking to the next level with segmentation and finessing our messaging. We’ve shared with our agency to start developing our campaign concepts.  Oh and we’ve also made it part of our induction slides to show newbies joining <us>.

General Manager

General Manager, Campaigns & Engagement

Vibrant Insights:
A new breed of agency meets social enterprise

Contact Us.
We'd love to chat.

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Monday - Friday

8AM - 6PM

Australia Office

Melbourne, Vic