Celebrating Sankeys (or the allure or Alluvial diagrams)

Yes, at Vibrant, we love alliteration… So what’s this all about? In this study, the brand commissioning the research is a manufacturer of consumer durables (electrical or whitegoods). The brand manufactured several tiers or types within their category, ranging from relatively low-involvement, through to more complex and more ‘hands on’. The category is broad – […]

Read More… from Celebrating Sankeys (or the allure or Alluvial diagrams)