Vibrant joins Climate Salad

Turns out, you can make friends with salad!

We are pleased to announce the news that Vibrant Insights joins Climate Salad!.

Climate Salad is a group of entrepreneurs, businesses and investors, focused on addressing climate change.

Critically, Vibrant has been brought in to provide ongoing mentoring services (as well as professional advice). This is a proud moment in Vibrant's path, as we live and breathe our commitment to being about business for the greater good.


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A case study on optimising product (packaging) and pricing architecture via choice modelling (conjoint analysis), as well as MaxDiff for claims optimisation.


Sorbent Masterbrand Rebrand

How do you communicate the benefit of a ‘tightly rolled’ toilet paper in a way that consumers understand, against a backdrop of an entirely new pack design? Read on to find out.


2023 Research Society Conference Reflections

As the 2023 Human Insights Conference draws to a close, we thought it worth penning some reflections on the conference – from AI to TikTok and Gen Z, bringing back awe, and the importance of authentic human connection.


ABCs of Insights

Over the course of a few months, we published a range of ABCs to help businesses think about generating more impactful insights.

Here they are, condensed for your reading pleasure.

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