News and Insights

Vibrant Views

At Vibrant Insights, we specialise in turning information into action, offering a suite of services designed to empower your brand’s journey towards unparalleled success. We are always inquisitive and keen to learn more; in this section we’ll share some of our latest thinking, news and musings in the world of research, insights, analytics and strategy.

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Vibrant joins Climate Salad

We are pleased to announce the news that Vibrant Insights joins Climate Salad!.

Our musings on 2022 Human Insights Conference – Talkin’ Tech session

Vibrant Insights was honored to be invited to chair a session about the use of technology for insights professionals at the 2022 Human Insights Conference.

Aussies Spending More on Luxuries Despite Claiming to Cut Back

Aussies claim to be cutting back on spending, yet we’re seeing spend on dining out, entertainment and travel increase… we want to understand why.

ABCs of Insights

Over the course of a few months, we published a range of ABCs to help businesses think about generating more impactful insights. Here they are, condensed for your reading pleasure.

Sankeys (or the allure of Alluvial diagrams)

How do you show complex consumer / customer journey maps and flows? Enter Sankey (or Alluvial) diagrams…

2023 Research Society Conference Reflections

As the 2023 Human Insights Conference draws to a close, we thought it worth penning some reflections on the conference – from AI to TikTok and Gen Z, bringing back awe, and the importance of authentic human connection.

Masterbrand Rebrand

How do you communicate the benefit of a ‘tightly rolled’ toilet paper in a way that consumers understand, against a backdrop of an entirely new pack design? Read on to find out.

Testimonials

"With a considered understanding of what we were looking to achieve, Joel mapped out a research plan that connected with a broad audience and delivered results that were easy to break down and communicate to the wider business."

Chloe Jeffers

Senior Advisor, Corporate Communications and Brand, Victoria State Emergency Service

"Working with Vibrant has been a true pleasure. Joel's experience and ability to streamline the process from strategy to execution is exceptional. Communication and customer skills are some of the best out there."

Hannah Macdougall

Manager Programs and Services, Love Me Love You Foundation

"Having worked with Joel across numerous FMCG related positioning and design research projects, we've always found his insight, strategy and approach to be outstanding. Reliable, results driven and insightful - he's always a fantastic partner in creating tangible outcomes that push the work forward."

Steve Wren

Group Account Director, The Edison Agency

We’d love to chat.

Whether it’s a brief, a tricky business challenge you’re not sure how to tackle,

or to discuss insights more broadly, reach out today.

Let’s Talk

News and Insights

Vibrant Views

Vibrant joins Climate Salad

Our musings on 2022 Human Insights Conference – Talkin’ Tech session

Aussies Spending More on Luxuries Despite Claiming to Cut Back

ABCs of Insights

Sankeys (or the allure of Alluvial diagrams)

2023 Research Society Conference Reflections

Masterbrand Rebrand

Testimonials

"With a considered understanding of what we were looking to achieve, Joel mapped out a research plan that connected with a broad audience and delivered results that were easy to break down and communicate to the wider business."

Chloe Jeffers

"Working with Vibrant has been a true pleasure. Joel's experience and ability to streamline the process from strategy to execution is exceptional. Communication and customer skills are some of the best out there."

Hannah Macdougall

Steve Wren

We’d love to chat.

Links

info@vibrantinsights.com.au

Contact

Office hours

Monday to Friday

8am – 6pm

News and Insights

Vibrant Views

Vibrant joins Climate Salad

Our musings on 2022 Human Insights Conference – Talkin’ Tech session

Aussies Spending More on Luxuries Despite Claiming to Cut Back

ABCs of Insights

Sankeys (or the allure of Alluvial diagrams)

2023 Research Society Conference Reflections

Masterbrand Rebrand

Testimonials

"With a considered understanding of what we were looking to achieve, Joel mapped out a research plan that connected with a broad audience and delivered results that were easy to break down and communicate to the wider business."

Chloe Jeffers

"Working with Vibrant has been a true pleasure. Joel's experience and ability to streamline the process from strategy to execution is exceptional. Communication and customer skills are some of the best out there."

Hannah Macdougall

Steve Wren

We’d love to chat.

Links

info@vibrantinsights.com.au