Vibrant Views

Closing the say-do gap for more powerful insights

One of the most common gripes of market research is the say-do gap: the difference between what someone ‘says’ they will do, versus what they actually ‘do’. This gives rise to many discounting research entirely, as inaccurate or unreliable.

At Vibrant, we view what people ‘say’ and ‘do’ as equally valuable, and believe in this being overlaid with behavioural economics / known principles of behaviour.

Vibrant joins Climate Salad

We are pleased to announce the news that Vibrant Insights joins Climate Salad!.

Our musings on 2022 Human Insights Conference – Talkin’ Tech session

Vibrant Insights was honored to be invited to chair a session about the use of technology for insights professionals at the 2022 Human Insights Conference.

Aussies Spending More on Luxuries Despite Claiming to Cut Back

Aussies claim to be cutting back on spending, yet we’re seeing spend on dining out, entertainment and travel increase… we want to understand why.

ABCs of Insights

Over the course of a few months, we published a range of ABCs to help businesses think about generating more impactful insights. Here they are, condensed for your reading pleasure.

Sankeys (or the allure of Alluvial diagrams)

How do you show complex consumer / customer journey maps and flows? Enter Sankey (or Alluvial) diagrams…

2023 Research Society Conference Reflections

As the 2023 Human Insights Conference draws to a close, we thought it worth penning some reflections on the conference – from AI to TikTok and Gen Z, bringing back awe, and the importance of authentic human connection.

Masterbrand Rebrand

How do you communicate the benefit of a ‘tightly rolled’ toilet paper in a way that consumers understand, against a backdrop of an entirely new pack design? Read on to find out.