Vibrant Insights

Case Studies

We’ve had the pleasure of working across most industries, with business of all sizes, at all stages, via most techniques. This means no matter what your challenge is, we’ve probably seen it faced by a brand in one category or another, and can help you navigate it.

At Vibrant Insights, we specialise in turning information into action, offering a suite of services designed to empower your brand’s journey towards unparalleled success.

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Using research to inform contract negotiations for video content

Using research to inform contract negotiations for video content (quantitative, market exploration, entertaining research, SVOD, BVOD)

Exploring the changing rites of passage and occasions surrounding youth alcohol occasions and socialising

Exploring the changing rites of passage and occasions surrounding youth alcohol occasions and socialising (quantitative, qualitative, market exploration, alcohol, beer, wine, RTD, youth research)

An evolving research program to reposition a premier wine brand

An evolving research program to reposition a premier wine brand (quantitative, qualitative, market exploration, brand positioning, pack design research, informing communications, alcohol, wine)

Supporting an internal employee satisfaction program

Supporting an internal employee satisfaction program (quantitative, employee satisfaction research, employee engagement research, agricultural research)

Inheriting and improving brand health tracking, informing cross-category comprehension and the role of ad-hoc banks

Inheriting and improving brand health tracking, informing cross-category comprehension and the role of ad-hoc banks (quantitative, communications evaluation, brand health tracking research, ad-hoc research, cross-category research, toilet paper, tissue, paper towel, party supplies)

Brand health and communications tracking in the spirit and RTD categories

Brand health and communications tracking in the spirit and RTD categories (quantitative, alcohol, spirits, RTD, communications evaluation, brand health tracking research, sponsorship research)

How to launch a new self-storage brand into the Australian market, and identifying the right territory and messaging

How to launch a new self-storage brand into the Australian market, and identifying the right territory and messaging (quantitative, self-storage, market exploration, territory testing, creative testing, agile research)

Understanding the past, present and future of coffee machine segments across multiple markets and languages

Understanding the past, present and future of coffee machine segments across multiple markets and languages (appliance research, whitegoods, market exploration, quantitative, qualitative)

Creating a segmentation to inform acquisition for a private health insurer

Creating a segmentation to inform acquisition for a private health insurer (qualitative, quantitative, segmentation, not-for-profit, private health insurance research)

Creating a segmentation of propensity to support ending homelessness for Launch Housing

Creating a segmentation of propensity to support ending homelessness for Launch Housing (quantitative, segmentation, not-for-profit, not-for-profit research)

Guiding development of behaviour change website, augmented reality app and content

Guiding development of behaviour change website, augmented reality app and content (qualitative, quantitative, not-for-profit, behaviour change research)

Understanding How to Improve the Journey to Receiving in-home Care

Our client is a major not-for-profit provided of in-home care (predominantly for those receiving aged care support). The journey to receiving care is typically fraught with emotion, time-sensitive,…

Dispelling Myths in a Parochial Market to Enhance Communications

Our client, an FMCG manufacturer, has a brand which is powerful in its home state. The home state has a unique market dynamic, meaning ‘locally owned / produced’ brands…

Providing Guidance on Significant CapEx Decisions Through Pack / Price / Product Architecture Choice Modelling

Our client, an FMCG manufacturer, was considering several decisions surrounding one of the brands in their stable. This included…

Understanding Virtual Power Plants

Our client wanted to better understand views and attitudes toward Virtual Power Plants (VPPs) with a view to creating a new proposition A total of 20 x 45 minute in-depth Discovery interviews took place to understand experiences with solar and battery technology, including…

Testimonials

"With a considered understanding of what we were looking to achieve, Joel mapped out a research plan that connected with a broad audience and delivered results that were easy to break down and communicate to the wider business."

Chloe Jeffers

Senior Advisor, Corporate Communications and Brand, Victoria State Emergency Service

"Working with Vibrant has been a true pleasure. Joel's experience and ability to streamline the process from strategy to execution is exceptional. Communication and customer skills are some of the best out there."

Hannah Macdougall

Manager Programs and Services, Love Me Love You Foundation

"Having worked with Joel across numerous FMCG related positioning and design research projects, we've always found his insight, strategy and approach to be outstanding. Reliable, results driven and insightful - he's always a fantastic partner in creating tangible outcomes that push the work forward."

Steve Wren

Group Account Director, The Edison Agency

Case Studies

Case Studies

Using research to inform contract negotiations for video content

Exploring the changing rites of passage and occasions surrounding youth alcohol occasions and socialising

An evolving research program to reposition a premier wine brand

Supporting an internal employee satisfaction program

Inheriting and improving brand health tracking, informing cross-category comprehension and the role of ad-hoc banks

Brand health and communications tracking in the spirit and RTD categories

How to launch a new self-storage brand into the Australian market, and identifying the right territory and messaging

Understanding the past, present and future of coffee machine segments across multiple markets and languages

Creating a segmentation to inform acquisition for a private health insurer

Creating a segmentation of propensity to support ending homelessness for Launch Housing

Guiding development of behaviour change website, augmented reality app and content

Understanding How to Improve the Journey to Receiving in-home Care

Dispelling Myths in a Parochial Market to Enhance Communications

Providing Guidance on Significant CapEx Decisions Through Pack / Price / Product Architecture Choice Modelling

Understanding Virtual Power Plants

Testimonials

"With a considered understanding of what we were looking to achieve, Joel mapped out a research plan that connected with a broad audience and delivered results that were easy to break down and communicate to the wider business."

Chloe Jeffers

"Working with Vibrant has been a true pleasure. Joel's experience and ability to streamline the process from strategy to execution is exceptional. Communication and customer skills are some of the best out there."

Hannah Macdougall

Steve Wren

We’d love to chat.

Links

info@vibrantinsights.com.au

Contact

Office hours

Monday to Friday

8am – 6pm

Case Studies

Case Studies

Using research to inform contract negotiations for video content

Exploring the changing rites of passage and occasions surrounding youth alcohol occasions and socialising

An evolving research program to reposition a premier wine brand

Supporting an internal employee satisfaction program

Inheriting and improving brand health tracking, informing cross-category comprehension and the role of ad-hoc banks

Brand health and communications tracking in the spirit and RTD categories

How to launch a new self-storage brand into the Australian market, and identifying the right territory and messaging

Understanding the past, present and future of coffee machine segments across multiple markets and languages

Creating a segmentation to inform acquisition for a private health insurer

Creating a segmentation of propensity to support ending homelessness for Launch Housing

Guiding development of behaviour change website, augmented reality app and content

Understanding How to Improve the Journey to Receiving in-home Care

Dispelling Myths in a Parochial Market to Enhance Communications

Providing Guidance on Significant CapEx Decisions Through Pack / Price / Product Architecture Choice Modelling

Understanding Virtual Power Plants

Testimonials

"With a considered understanding of what we were looking to achieve, Joel mapped out a research plan that connected with a broad audience and delivered results that were easy to break down and communicate to the wider business."

Chloe Jeffers

"Working with Vibrant has been a true pleasure. Joel's experience and ability to streamline the process from strategy to execution is exceptional. Communication and customer skills are some of the best out there."

Hannah Macdougall

Steve Wren

We’d love to chat.

Links

info@vibrantinsights.com.au