We Help Brands Thrive

It’s important to understand your customer’s experience. We can help with Satisfaction studies, NPS, Effort, etc., as well as models to understand the drivers thereof and where to focus efforts.

This includes concept-screeners of several hundred concepts to identify top priorities to progress, through to refining a new launcah’s packaging, produce, price, range and promotions.

From packaging refreshes to new product launches, we can help understand response and impact on market share. 

Understand what messages / features / benefits / claims to market to which audiences to maximise market coverage.

Getting pricing right is critical: too low and your is devalued, it’s a race to the bottom, and sales are left on the table; too high and you minimise your market and miss out on sales. Whether it’s Gabor Granger or Van Westendorp, A/B testing or other techniques, we can help inform pricing strategy.

Advanced analytics techniques to identify the right product range, pack design, and pricing strategies to maximise sales. Whether it’s a consumer good, or designing a service proposition like an insurance bundle, we can help.

Understand how your distinctive assets are in the category (logos, colours, graphics, packaging, sounds, taglines, music, etc.), for both your brand and competitors.

Understanding new logos or logos revisions, ideal naming approaches, we can help.

Thought-leadership and PR is a fine-line between robust and defensible data and provocation. We’ve run dozens of thought-leadership and PR studies in a range of industries.

Identify the gaps in the market and how to compete in a more nuanced way.

Get a deeper view on behaviour, from eye-tracking to facial coding, GSR to implicit association and everything inbetween.