Copyright © 2024 Vibrant Insights
Copyright © 2024 Vibrant Insights
We are in the business of helping brands thrive, by getting them closer to how people think, feel and behave. We find our clients the answers they need to make decisions with confidence, and draw on our experience to help guide direction.
We pride ourselves on great thinking and rigour to design programs that will create the datapoints to inform insights and strategy. Once we know what we need to execute, we take pride in moving with speed and agility, getting to the answers quickly. We keep you informed throughout. And we deliver clear, concise insights in whatever form works best – be that a traditional report, through to podcasts or animations.
Below you’ll find a selection of the common techniques / areas we explore, but there’s plenty more that doesn’t fit so neatly into a bucket. Feel free to reach out with your marketing or consumer problem, we’d love to help.
Your brand is your greatest asset. Understanding how your brand performs against competitors, the impact of communications, and where to direct efforts is vital. From once-off to ongoing tracking, from top-down whole of market to nuanced occasion-led, we have vast experience in tracking.
While Ozzy Osbourne and Prince Charles may both be princes, of the same age, nationality, marital status and wealth, the two couldn’t be more different. Similarly, it’s important to understand your market segments the right way. We can help with segmentations of all kinds: attitudinal, behavioural, need, occasion or demographic
How you communicate your brand, product/service and proposition is critical.
Understand how consumers are working with your creative, identify opportunities for enhancement, and make your dollar go further.
Whether it’s new or refining an existing offer, we can help ensure it lands well with your customer.
Clear direction on how the proposition is likely to land with consumers, and where opportunities may lie to drive greater resonance.
Get closer to what consumers or employees are thinking and feeling, and gauge reaction to new ideas.
Confidence in how to progress, areas to dial up, and how to tailor messages to key audiences to maximise your market reach.
No brand exists in a bubble, and markets seldom change. It’s always worth taking a step back to view the wider market dynamics, trends, and opportunities.
Understand your market, emerging trends and opportunities.
These assets can provide value for years to come, providing rich understanding of the who, what, where, when and why of brand interaction, and identify opportunities for improvement.
Understand your market, emerging trends and opportunities.
It’s important to understand your customer’s experience. We can help with Satisfaction studies, NPS, Effort, etc., as well as models to understand the drivers thereof and where to focus efforts.
This includes concept-screeners of several hundred concepts to identify top priorities to progress, through to refining a new launcah’s packaging, produce, price, range and promotions.
From packaging refreshes to new product launches, we can help understand response and impact on market share.
Understand what messages / features / benefits / claims to market to which audiences to maximise market coverage.
Getting pricing right is critical: too low and your is devalued, it’s a race to the bottom, and sales are left on the table; too high and you minimise your market and miss out on sales. Whether it’s Gabor Granger or Van Westendorp, A/B testing or other techniques, we can help inform pricing strategy.
Advanced analytics techniques to identify the right product range, pack design, and pricing strategies to maximise sales. Whether it’s a consumer good, or designing a service proposition like an insurance bundle, we can help.
Understand how your distinctive assets are in the category (logos, colours, graphics, packaging, sounds, taglines, music, etc.), for both your brand and competitors.
Understanding new logos or logos revisions, ideal naming approaches, we can help.
Thought-leadership and PR is a fine-line between robust and defensible data and provocation. We’ve run dozens of thought-leadership and PR studies in a range of industries.
Identify the gaps in the market and how to compete in a more nuanced way.
Get a deeper view on behaviour, from eye-tracking to facial coding, GSR to implicit association and everything inbetween.
Group Account Director, Thrive PR
Manager Programs and Services, Love Me Love You Foundation
Group Account Director, The Edison Agency
Home Care Provider
Chairman, The Cheesecake Shop
Dr Oetker Queen Australia
Head of Strategy, The Incubator
Major Automotive Company
Sales and Marketing Director, Wirra Wirra
Senior Brand Manager, Dr Oetker Queen Australia
Whether it’s a brief, a tricky business challenge you’re not sure how to tackle,
or to discuss insights more broadly, reach out today.
