Vibrant Insights

Case Studies

Here are the highlights of recent projects, to give a sense of the breadth and depth of the work we do. We’d love to chat if you want to hear more.

Closing the say-do gap for more powerful insights

One of the most common gripes of market research is the say-do gap: the difference between what someone ‘says’ they will do, versus what they actually ‘do’. This gives rise to many discounting research entirely, as inaccurate or unreliable.

At Vibrant, we view what people ‘say’ and ‘do’ as equally valuable, and believe in this being overlaid with behavioural economics / known principles of behaviour.

Unlocking growth strategy through Jobs To Be Done research

Jobs To Be Done (JTBD) is a useful framework for informing strategic direction, and identifying opportunities for innovation. Much has been written on Jobs To be Done, but a great starting point is this fantastic HBR article.

Powerful quantitative insights with video

How can we enhance quantitative research insights to land with more impact?

While we love numbers, and there is power in a great statistic, so too can a number inadvertently de-humanise and remove the ‘human’ from insights. On conducting a recent study of nearly 8300 people, we found ourselves in need of bringing things back down to an individual, human level. That is, providing more powerful quantitative insights with video.

Rapid-fire research to capitalise on new trends

How can businesses use market research and insights to capitalise on upcoming consumer trends and appetites?

Our client had noted discourse surrounding a rising trend, and begun to think laterally about application to their industry (which seemingly would be a odds). If done right, this could provide an opportunity for the business to drive both penetration and frequency through permissibility.

Our client approached Vibrant with a view to understanding how best to capitalise, and this was against a backdrop of needing to move fast.

Using social media channels to recruit market research participants

We commonly use market research panels, telephone, or customer databases to recruit for research studies… but what if we used social media?

Using research to inform contract negotiations for video content

A case study on using research data and real-world spend behavioura datasets to inform contract negotiations for video content.

Exploring the changing rites of passage and occasions surrounding youth alcohol occasions and socialising

COVID has had a profound impact on our world, but in particular, for a group of youth for whom lockdowns and restricted freedoms occured when their lives should have been defined by the opposite.

An evolving research program to reposition a premier wine brand

An evolving research program to reposition a premier wine brand (quantitative, qualitative, market exploration, brand positioning, pack design research, informing communications, alcohol, wine)

Supporting an internal employee satisfaction program

Supporting an internal employee satisfaction program (quantitative, employee satisfaction research, employee engagement research, agricultural research)

Inheriting and improving brand health tracking, informing cross-category comprehension and the role of ad-hoc banks

Inheriting and improving brand health tracking, informing cross-category comprehension and the role of ad-hoc banks (quantitative, communications evaluation, brand health tracking research, ad-hoc research, cross-category research, toilet paper, tissue, paper towel, party supplies)

Brand health and communications tracking in the spirit and RTD categories

Brand health and communications tracking in the spirit and RTD categories (quantitative, alcohol, spirits, RTD, communications evaluation, brand health tracking research, sponsorship research)

How to launch a new self-storage brand into the Australian market, and identifying the right territory and messaging

How to launch a new self-storage brand into the Australian market, and identifying the right territory and messaging (quantitative, self-storage, market exploration, territory testing, creative testing, agile research)

Understanding the past, present and future of coffee machine segments across multiple markets and languages

Understanding the past, present and future of coffee machine segments across multiple markets and languages (appliance research, whitegoods, market exploration, quantitative, qualitative)

Creating a segmentation to inform acquisition for a private health insurer

Creating a segmentation to inform acquisition for a private health insurer (qualitative, quantitative, segmentation, not-for-profit, private health insurance research)

Creating a segmentation of propensity to support ending homelessness for Launch Housing

Creating a segmentation of propensity to support ending homelessness for Launch Housing (quantitative, segmentation, not-for-profit, not-for-profit research)

Guiding development of behaviour change website, augmented reality app and content

Guiding development of behaviour change website, augmented reality app and content (qualitative, quantitative, not-for-profit, behaviour change research)

Understanding How to Improve the Journey to Receiving in-home Care

Our client is a major not-for-profit provided of in-home care (predominantly for those receiving aged care support). The journey to receiving care is typically fraught with emotion, time-sensitive,…

Dispelling Myths in a Parochial Market to Enhance Communications

Our client, an FMCG manufacturer, has a brand which is powerful in its home state. The home state has a unique market dynamic, meaning ‘locally owned / produced’ brands…

Providing Guidance on Significant CapEx Decisions Through Pack / Price / Product Architecture Choice Modelling

Our client, an FMCG manufacturer, was considering several decisions surrounding one of the brands in their stable. This included…

Understanding Virtual Power Plants

Our client wanted to better understand views and attitudes toward Virtual Power Plants (VPPs) with a view to creating a new proposition A total of 20 x 45 minute in-depth Discovery interviews took place to understand experiences with solar and battery technology, including…

Testimonials

"With a considered understanding of what we were looking to achieve, Joel mapped out a research plan that connected with a broad audience and delivered results that were easy to break down and communicate to the wider business."

Chloe Jeffers

Senior Advisor, Corporate Communications and Brand, Victoria State Emergency Service

"Working with Vibrant has been a true pleasure. Joel's experience and ability to streamline the process from strategy to execution is exceptional. Communication and customer skills are some of the best out there."

Hannah Macdougall

Manager Programs and Services, Love Me Love You Foundation

"Having worked with Joel across numerous FMCG related positioning and design research projects, we've always found his insight, strategy and approach to be outstanding. Reliable, results driven and insightful - he's always a fantastic partner in creating tangible outcomes that push the work forward."

Steve Wren

Group Account Director, The Edison Agency

Contact

Office hours

Monday to Friday

8am – 6pm

Helping brands thrive

Methodology

Key Methods

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What We Do

Our Services

Brand Health, Positioning, Personality

Distinctive Brand Assets (DBA)

Advertising / Communications / Campaign Evaluation

Proposition / Product Development

Territory Testing / CVP / EVP Development

Market Exploration (Trends, Sizing, Scope, Gaps)

Usage and Attitude (U&A) Studies

Satisfaction and Net Promoter Score (NPS)

Concept Screening, Refinement

Pack Design Testing, Redesigns, Shelf Simulations.

Messaging and Claims Testing (Including MaxDiff)

Price Optimisation

Product, Pack, Pricing Architecture Through Choice Modelling / Conjoint

Segmentation

Name, Logo Testing

Inputs to Thought Leadership / PR

Jobs To Be Done (JTBD) and Category Entry Points

Neuroscience Techniques