Whether it’s an hour, a project or a set-time, get the help of a seasoned researcher. If you’re doing more DIY research, get the help and advice of an experienced insights professional in whatever portion you need. We work with other client, creative and agencies alike.
A case study on optimising product (packaging) and pricing architecture via choice modelling (conjoint analysis), as well as MaxDiff for claims optimisation.
How do you communicate the benefit of a ‘tightly rolled’ toilet paper in a way that consumers understand, against a backdrop of an entirely new pack design? Read on to find out.
Over the course of a few months, we published a range of ABCs to help businesses think about generating more impactful insights.
Here they are, condensed for your reading pleasure.