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The senior insights team, on call.

What We Do

Vibrant Insights is the senior team that designs and executes customer research, called in when you don’t have an insights function or brought in when yours needs a hand. Full service or fractional, you get a pithy summary of insights and recommendations, not a 100+ page report to decode. 200+ projects since 2022. 93% of clients rate our speed excellent, and 87% score us 9 or 10 out of 10 overall (client satisfaction surveys 2023-2026). ISO 20252 standard. 10% of profits donated to charity, no tobacco or gambling. Finalist, Research Agency of the Year (B&T, Campaign, The Research Society), AFR Fast Starter rank 38 (2024).

Methodology

Our Methods

We pick the method that answers your question, no black-boxes or productised solutions. Sometimes that’s a thousand-person survey, sometimes it’s eight interviews and a hard look at data you already have. Usually it’s a mix:

1

Quantitative Research and Analysis

2

Advanced Analytical Techniques

3

Qualitative Exploration

4

Leveraging AI and Research Technology

What We Do

Our Services

Here’s the ground we cover most often. If your question isn’t on this list, it’s probably still one we’ve answered before, so please do ask!

Brand Health, Positioning, Personality

Distinctive Brand Assets (DBA)

Advertising / Communications / Campaign Evaluation

Proposition / Product Development

Territory Testing / CVP / EVP Development

Market Exploration (Trends, Sizing, Scope, Gaps)

Usage and Attitude (U&A) Studies

Satisfaction and Net Promoter Score (NPS)

Concept Screening, Refinement

Pack Design Testing, Redesigns, Shelf Simulations.

Messaging and Claims Testing (Including MaxDiff)

Price Optimisation

Product, Pack, Pricing Architecture Through Choice Modelling / Conjoint

Segmentation

Name, Logo Testing

Inputs to Thought Leadership / PR

Jobs To Be Done (JTBD) and Category Entry Points

Neuroscience Techniques
See all services

"I started Vibrant to deliver research and insights that actually get used, and at the same time run a business that gives something back"

Joel Vermaas

Founder & Managing Director

Case Studies and News

Recent projects / learnings, alongside news. Reach out if you'd like to learn more.

What does market research cost in Australia in 2026?

What does market research cost in Australia in 2026?

Most agencies answer this with “how long is a piece of string”. We thought we’d provide some actual ranges, how the cost is determined, and some insight into where AI has genuinely made an impact.

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Fractional market research and the case for

Fractional market research and the case for

We’re receiving more requests for fractional market research services – let’s take a look at what that means and how it works.

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Shopper research at the freezer

Shopper research at the freezer

A frozen food brand’s new range was underperforming 18 months post-launch. Three-stage shopper research, spanning pre-shop, in-store and in-home, traced the problem from shelf placement through packaging to price, and cleared product formulation of blame.

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Member Engagement Survey Case Study for a kindergarten / parent satisfaction survey

Member Engagement Survey Case Study for a kindergarten / parent satisfaction survey

A local kinder had survey responses but no way to read them as a whole. Vibrant turned individual answers into a clear picture of engagement, the key themes behind this, and clear picture of focal areas for 2027 planning and beyond.

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Dream On 2026: Australians Quit the Property Wealth Dream

Dream On 2026: Australians Quit the Property Wealth Dream

Dream On is Vibrant Insights’ multi-year tracker on how Australians feel about property, and what that’s doing to the rest of their lives. Now three years in, the June 2026 wave shows the traditional “Grinder” path of saving a deposit and grinding down a mortgage has collapsed to just 12% of the population, while “Quitters” who’ve consciously given up on property as a wealth vehicle now sit at 57%. Most Quitters already own a home. They’re not leaving housing, they’re leaving the wealth dream. The flow-on hits everywhere: shrinking discretionary spend, a hard swing toward home and health, and over a quarter of 30-49 year olds saying cost pressures have changed their mind about having kids.

Read More
Best practice spotlight: Research and evaluating concepts / pack changes

Best practice spotlight: Research and evaluating concepts / pack changes

What is the best way to evaluate concepts when it comes to conducting market research? Read on to find out.

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The Intent Enigma: Why Easy Navigation May Not Equal Sales for High Margin Craft Beer

The Intent Enigma: Why Easy Navigation May Not Equal Sales for High Margin Craft Beer

We used quantitative shelf-testing to identify the visibility paradox facing craft beer, proving that while a brand might be easier to locate among premium lagers, actual purchase intent is far stronger when ranged with other craft products.

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The Ultimate Assist: Showcasing the Strength of Modern Partnerships

The Ultimate Assist: Showcasing the Strength of Modern Partnerships

This study was a powerful slam-dunk for our client: it helped isolate and measure the individual and cumulative impact of sponsorship of a sporting code, including integrated broadcast content versus more traditional advertising approaches.

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Breaking down purchase barriers to better negotiate with retailers

Breaking down purchase barriers to better negotiate with retailers

In this case study, we look at a novel approach to generating insights to inform retailer conversations, against a backdrop of limited time, budget, and low penetration.

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Testimonials

We asked Vibrant Insights to tell us where Wirra Wirra and Hahndorf Hill genuinely stand with Australian wine drinkers, and what we should do about it. They answered both questions. The research challenged some assumptions, exposed the trade-offs behind decisions such as our labelling, and gave us clear priorities for two brands with quite different opportunities. It gives us a sound benchmark for the next three years and a much sharper basis for action.

Matthew Deller

CEO & Managing Director, Wirra Wirra Vineyards

Joel and his team at vibrant insights are an excellent partner. We use them for a variety of research applications from U&As to basic concept screening. His timeliness, expertise and just overall demeanour makes him our preferred partner and I couldn’t recommend him more!

Isabella Burke

Senior Brand Manager, Dr Oetker Queen Australia

Conducting research for several of our major clients in collaboration with Vibrant Insights has always been an absolute pleasure. They really take time to absorb our briefs and construct research that gives our clients deeply valuable data and intel which helps them make truly informed business and marketing decisions. They always conduct themselves extremely professionally and I have no hesitation in recommending their services to anyone needing to undertake a thorough, efficient and insightful research project.

Alison Rentoul

Head of Strategy, The Incubator

The team at Vibrant Insights are thoughtful, adaptive and considerate of our clients needs with a limited budget to deliver on the work we wanted. Joel understood the brief and the outcomes we were looking for, and ensured the survey led us to those outcomes in an independent manner that we could use in our work. All with a really positive attitude too!

Chloe Jeffers

PR Group Account Director, Communicado

Having worked with Joel across numerous FMCG related positioning and design research projects, we've always found his insight, strategy and approach to be outstanding. Reliable, results driven and insightful - he's always a fantastic partner in creating tangible outcomes that push the work forward.

Steve Wren

Group Account Director, The Edison Agency

I’ve collaborated with Vibrant on a range of projects, both large and small. Joel demonstrates a deep understanding of our business and consistently offers valuable insights. Both Joel and Matt take the time to thoroughly understand the challenges we face and deliver thoughtful, effective solutions. Being a pleasure to work is a bonus

Claire Bryant

Head of Marketing, InvoCare

Joel of Vibrant Insights is extremely knowledgeable in the field of research and analytics. His verbal contributions are well-thought out and articulated succinctly. Joel is able to take qualitative findings and validate them for prioritisation using the best quantitative tools.

CX/UX Lead

Major Automotive Company

Joel and the team really did an excellent job on our project, we could not ask for anymore, we will use them again for sure!

Andrew Rennie

Chairman, The Cheesecake Shop

Joel and his team are fantastic to collaborate with. They're insightful and always up for a discussion as to how best to approach certain business challenges.

Senior Brand Manager

Dr Oetker Queen Australia

We trusted the team to deliver our largest external content piece from concept to completion, and they exceeded expectations at every stage. The quality of the insights, combined with exceptional design and project delivery, resulted in a standout piece that has delivered real value for our business.

Marketing Manager

Global Recruitment Firm

We’d love to chat.

Send us a brief, or just the problem you’re stuck on.

We’ll come back with an approach and a price.

Let’s talk
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