Vibrant Insights

Vibrant Insights is a boutique market research, insights, and strategy agency dedicated to helping brands thrive and make confident business decisions. By harnessing human stories through interviews, focus groups, surveys, and existing datasets, we delve into human behaviour and motivations to uncover deep insights about customers and markets to empower our clients to make better decisions.

Methodology

Key Methods

We are method-fluid and data-agnostic, drawing upon the right tool and technique to understand attitudes and behaviours, helping answer our client’s questions so they can make better decisions. We do this through:

1

Quantitative Research and Analysis

2

Advanced Analytical Techniques

3

Qualitative Exploration

4

Leveraging AI and Research Technology

What We Do

Our Services

We execute with speed, agility, and transparency, ensuring prompt delivery of results while keeping you informed at every stage. Whether it's through traditional reports or innovative mediums, we deliver services and insights to drive better business outcomes.

Brand Health, Positioning, Personality

Distinctive Brand Assets (DBA)

Advertising / Communications / Campaign Evaluation

Proposition / Product Development

Territory Testing / CVP / EVP Development

Market Exploration (Trends, Sizing, Scope, Gaps)

Usage and Attitude (U&A) Studies

Satisfaction and Net Promoter Score (NPS)

Concept Screening, Refinement

Pack Design Testing, Redesigns, Shelf Simulations.

Messaging and Claims Testing (Including MaxDiff)

Price Optimisation

Product, Pack, Pricing Architecture Through Choice Modelling / Conjoint

Segmentation

Name, Logo Testing

Inputs to Thought Leadership / PR

Jobs To Be Done (JTBD) and Category Entry Points

Neuroscience Techniques

Joel Vermaas

Founder & Managing Director

Case Studies

Here are the highlights of recent projects, to give a sense of the breadth and depth of the work we do. We’d love to chat if you want to hear more.

Using research to inform contract negotiations for video content (quantitative, market exploration, entertaining research, SVOD, BVOD)

Exploring the changing rites of passage and occasions surrounding youth alcohol occasions and socialising (quantitative, qualitative, market exploration, alcohol, beer, wine, RTD, youth research)

An evolving research program to reposition a premier wine brand (quantitative, qualitative, market exploration, brand positioning, pack design research, informing communications, alcohol, wine)

Supporting an internal employee satisfaction program (quantitative, employee satisfaction research, employee engagement research, agricultural research)

Inheriting and improving brand health tracking, informing cross-category comprehension and the role of ad-hoc banks (quantitative, communications evaluation, brand health tracking research, ad-hoc research, cross-category research, toilet paper, tissue, paper towel, party supplies)

Inheriting and improving brand health tracking, informing cross-category comprehension and the role of ad-hoc banks (quantitative, communications evaluation, brand health tracking research, ad-hoc research, cross-category research, toilet paper, tissue, paper towel, party supplies)

Brand health and communications tracking in the spirit and RTD categories (quantitative, alcohol, spirits, RTD, communications evaluation, brand health tracking research, sponsorship research)

How to launch a new self-storage brand into the Australian market, and identifying the right territory and messaging (quantitative, self-storage, market exploration, territory testing, creative testing, agile research)

How to launch a new self-storage brand into the Australian market, and identifying the right territory and messaging (quantitative, self-storage, market exploration, territory testing, creative testing, agile research)

Understanding the past, present and future of coffee machine segments across multiple markets and languages (appliance research, whitegoods, market exploration, quantitative, qualitative)

Creating a segmentation to inform acquisition for a private health insurer (qualitative, quantitative, segmentation, not-for-profit, private health insurance research)

Creating a segmentation of propensity to support ending homelessness for Launch Housing (quantitative, segmentation, not-for-profit, not-for-profit research)

Guiding development of behaviour change website, augmented reality app and content (qualitative, quantitative, not-for-profit, behaviour change research)

Understanding How to Improve the Journey to Receiving in-home Care

Our client is a major not-for-profit provided of in-home care (predominantly for those receiving aged care support). The journey to receiving care is typically fraught with emotion, time-sensitive,...

Dispelling Myths in a ParochialMarket to Enhance Communications

Our client, an FMCG manufacturer, has a brand which is powerful in its home state. The home state has a unique market dynamic, meaning ‘locally owned / produced’ brands...

Providing Guidance on Significant CapEx Decisions Through Pack / Price / Product Architecture Choice Modelling

Our client, an FMCG manufacturer, was considering several decisions surrounding one of the brands in their stable. This included...

Understanding Virtual Power Plants

Our client wanted to better understand views and attitudes toward Virtual Power Plants (VPPs) with a view to creating a new proposition A total of 20 x 45 minute in-depth Discovery interviews took place to understand experiences with solar and battery technology, including...

Testimonials

"With a considered understanding of what we were looking to achieve, Joel mapped out a research plan that connected with a broad audience and delivered results that were easy to break down and communicate to the wider business."

Chloe Jeffers

Senior Advisor, Corporate Communications and Brand, Victoria State Emergency Service

"Working with Vibrant has been a true pleasure. Joel's experience and ability to streamline the process from strategy to execution is exceptional. Communication and customer skills are some of the best out there."

Hannah Macdougall

Manager Programs and Services, Love Me Love You Foundation

"Having worked with Joel across numerous FMCG related positioning and design research projects, we've always found his insight, strategy and approach to be outstanding. Reliable, results driven and insightful - he's always a fantastic partner in creating tangible outcomes that push the work forward."

Steve Wren

Group Account Director, The Edison Agency

Contact

Office hours

Monday to Friday

8am – 6pm

Helping brands thrive